Go Viral Là Gì

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Source: theartinpixels.comGoing ViralIt isn’t easy to predict what kinh doanh strategies will produce viral content. To be sure, we’ve seen some blundering attempts recently, but take heart: There are some consistent elements in successful campaigns that your brvà can follow.

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What You’re After

Marketing campaigns are expensive sầu lớn conceptualize, create và implement. That’s why companies are so focused on making their efforts go viral. Here are some success stories:

Real(ly) beautiful: A 2013 campaign by Dove sầu featured a police sketch artist listening lớn how women portray themselves and how another person describes them. The two images are then compared side-by-side, with the women’s “self-portraits” being far more critical and negative sầu than the others. The ad has attracted more than 64 million views on YouTube. (1)On-demand: More than a decade after “The Blair Witch Project” and its viral-before-viral-was-a-thing chiến dịch, the producers of “Paranormal Activity,” who made their 2007 film for about $15,000, invited those interested in the film khổng lồ demand their local theaters show the movie. The result? A wide, nationwide release và more than $107 million in box office revenue in the U.S. alone. (2, 3)Muscled out: Volvo’s successful “Volvo Trucks” stunt series in 2013 featured Jean-Claude Van Damme, who performed an unbelievable stunt between two moving trucks. The spot blew up, being shared all over social truyền thông and drawing more than 73 million YouTube views lớn date. It also spawned a heavily shared parody by actor Channing Tatum. (1)

What Not to lớn Do

All press is good press? Not really. These five poorly considered ideas did more harm than good.

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Crowd control: LG’s South Korean promotion of the G2 điện thoại thông minh in 2013 took a violent turn when a balloon release (the balloons had vouchers for không lấy phí phones) drew dozens of people toting BB guns và other weapons. About 20 people were injured, and LG canceled all other promotional events in the country. (4)Will tweet for food: A 2013 campaign by Kellogg’s in the UK drew appropriate criticism for this post: “1RT=1 breakfast for a vulnerable child” as part of a Give a Child a Breakfast chiến dịch. So if the message isn’t tweeted enough, the kids will starve? (1)Deadly serious? R&B singer Ashanti’s 2008 album promotion saw dozens of emails sent out telling the recipients that their lives were in danger. The publicity stunt was aimed at helping the singer boost her record sales (note: it didn’t work). (5)Some things aren’t funny: A 2013 UK ad for Hyundai used a failed suicide as a punchline (oh, haha, this guy wants to use his car’s emissions to kill himself, but the oto is too efficient). A negative reaction ensued, including an open letter from a blogger who posted the suicide note of her father, who killed himself in the same manner attempted in the ad. (6)Never forget (AT&T): With companies in every corner of the U.S. making their own 9/11 tributes every year for more than a decade, you’d think this would be old hat lớn companies by now. In 2013, AT&T tweeted the words “Never Forget” with an image of the beacons of the World Trade Center Memorial … taken with an AT&T điện thoại thông minh. (6)

Recipe for Success

While much of what becomes viral is a blkết thúc of luông xã & timing, there are clearly some best practices (& ideas to lớn avoid) for your brvà. (7, 8, 9)Yes: Make sure it’s easily shareable.Focus on eliciting emotion.Be unexpected.Follow-up with additional elements (bloopers, blog posts, related content).Keep it simple.Tie inkhổng lồ current events, pop culture, sports and other news.No:Don’t plan the chiến dịch assuming it’ll go viral.Don’t advertise (much).People won’t want lớn register khổng lồ see the content.
Sources:1. http://www.digitalstrategyconsulting.comét vuông. http://adage.com3. http://www.imdb.com4. http://www.marketingdive.com5. http://www.cnn.com6. http://blog.crushpath.com7. http://www.baekdal.com8. http://www.steamfeed.com9. http://www.forbes.com