Thinking outside the box is about dispensing with constraints and is a sought after skill particularly in marketing, công nghệ & kiến thiết...

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With that said however, it is a great quality to lớn be applied in any environment or problem solving scenario, as it encourages creative sầu thinking, imagination và coming up with new concepts & ideas, which is very much needed in an innovative world.

So where does the saying “thinking outside the box” come from, it was used by management consulting groups in the 1960s và 70s, in the khung of an illustration puzzle called the “nine dots puzzle” from a 1914 book by Sam Lloyd called the Cyclopedia of Puzzles. The consulting firms would present the following puzzle & instruction that requires lateral thinking.

Link all 9 dots using four straight lines or fewer, without lifting the pen & without tracing the same line more than once.


The often cited solution appears below, using only 4 lines.


As our minds are often drawn lớn building a box within the parameters of the illustration above sầu, we instantly put in place constraints khổng lồ a solution.

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3 effective ways to lớn think “outside the box”

1. Break your habits. When presented with a challenge, we often approach them from past experiences & draw upon tried and tested ideas, that have sầu worked well for us in the past. There is nothing wrong with this approach & or a strategic and risk calculated formula. However, in order khổng lồ continue khổng lồ innovate và produce something truly original, when building new solutions that solve problems, especially in a digital age, it is important lớn step out of our comfort zones. The best way to lớn vày this is practice, each day break your daily habits và try break away from your usual way of doing things. This helps see past those invisible but very much present constraints that we have sầu built ourselves. 2. Put aside the fear of failure. Thinking outside the box requires creativity và risk taking, and with risk taking mistakes can happen. Failure is often broad và numerous before great success và that is especially true for new và original concepts, products và kiến thiết. We just have sầu khổng lồ look at some of the greakiểm tra innovators, Sir James Dyson, Thomas Edison & Albert Einstein to lớn learn that failure is not fatal. When it comes to thinking outside the box, it’s essential that you are prepared khổng lồ take risks & make mistakes. If not, you’ll come khổng lồ a standstill before you’ve sầu even begun. Instead focus on all the things that could go right, it’s often that some of our best pieces of work evolve sầu from our mistakes.3. Try a different perspective sầu. Approaching the problem or challenge from a different perspective. When we are confronted with a question, we usually focus our attention on trying khổng lồ come up with a solution. A slightly different approach that can be taken is khổng lồ focus on re-conceptualising the problem in front of you & examining the question from various angles and perspectives, all with a view khổng lồ gaining a deeper understanding of the issue at hand. Imagine that you’re making the decision on behalf of someone else. What advice would you give them? What options do they have? What are the possible outcomes from each option? How would you propose they solve the problem?

Have an innovative sầu idea, & need help bringing it lớn life? Contact our Marketing, thiết kế và technologists today.